While reading the Wall Street Journal, I was delighted to learn about the Center for Cowboy Ethics and Leadership in Austin. You can also check out the article posted in Cowboys & Indians Magazine (cowboyindians.com)and click on the photograph of Roy Rogers to reach the website. When I was five years old, I was in love with Roy Rogers; he's still my favorite actor. He is one of the most trusted Americans who ever lived. What a perfect person to illustrate this article. When I think of "cowboy ethics," I recall watching Roy Rogers on my black and white television. What a wonderful model he was for American children of my generation. To quote the magazine article, "He was as good as they come. He was a straight shooter and could sit on horse as if he were born in the saddle. He could yodel like nobody's business. He walked the straight and narrow in his hand-tooled boots and lived by a code worthy of his white Stetson."
James P. Owen and the Center for Cowboy Ethics and Leadership focus on the values that are part of our heritage, "values all Americans can share, no matter what our politics, our religion, or our station in life." Cowboys are heroic - not just because they do a dangerous job, but because they stand for something. Principles like honor, loyalty and courage lie at the heart of the Cowboy Way. Mr. Owen has written a best seller called The Try and has developed a program about cowboy ethics and how kids who use the ten guiding principles called the Code of the West actually can raise their GPA.
The Center for Cowboy Ethics and Leadership promotes the following ten principles to live by - good for students, businesses and nonprofit organizations.
1. Live each day with courage.
2. Take pride in your work.
3. Always finish what you start
4. Do what has to be done.
5. Be tough, but fair.
6. When you make a promise, keep it.
7. Ride for the brand.
8. Talk less and say more.
9. Remember that some things aren't for sale.
10. Know where to draw the line.
You can check out his website: http://www.cowboyethics.org/
Let's put America back on the right track.
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